Programme
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BTEC
HND Healthcare and Social Care
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Unit Title:
Health
promotion
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Level:
QCF 5
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Date Issued:
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Student Name
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Student ID
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Submission Dates
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Unit leader:
Franklin
Onukwugha
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Internal Verifier Name:
HSC TEAM
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Rules and
regulations:
Plagiarism is presenting
somebody else’s work as your own. It includes: copying information directly
from the Web or books without referencing the material; submitting joint
coursework as an individual effort; copying another student’s coursework;
stealing coursework from another student and submitting it as your own
work. Suspected plagiarism will be
investigated and if found to have occurred will be dealt with according to
the procedures set down by the College. Please see your student handbook for
further details of what is / isn’t plagiarism.
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Coursework Regulations
1
You are required to submit your coursework on-line through online
e-learning system http://stponline.org.uk.
Detailed information about this is available in the student handbook submission
2
Details of submission procedures and penalty fees can be obtained from
Academic Administration or the general student handbook.
3
Late coursework will be accepted by Academic Admin Office and marked
according to the guidelines given in your Student Handbook for this year.
4
If you need an extension (even for one day) for a valid reason, you must
request one, using a coursework extension request form available from the
Academic Admin Office. Do not ask the
lecturers responsible for the course - they are not authorised to award an
extension. The completed form must be accompanied by evidence such as a
medical certificate in the event of you being sick.
5
General guidelines for submission of coursework:
a) All work must be
word-processed and must be of “good” standard.
b) Document margins
shall not be more than 2.5cm or less than 1.5cm
c) Font size in the
range of 11 to 14 points distributed to including headings and body text.
Preferred typeface to be of a common standard such as Arial or Times New Roman
for the main text.
d) Any computer files
generated such as program code (software), graphic files that form part of the
course work must be submitted either online with the documentation.
e) The copy of the
course work submitted may not be returned to you after marking and you are
advised to have your personal copy for your reference.
f) All work completed,
including any software constructed may not be used for any purpose other than
the purpose of intended study without prior written permission from St
Patrick’s International College.
ASSIGNMENT:
INSTRUCTIONS
Read the following carefully and proceed to do the tasks in your
assessment. The instructions below apply to all parts of the assignment.
1. You must have read extensively, using
diverse sources of information.
2. For each source of information you use
in doing this assignment, ensure that you give the source of your information
by giving a reference in the text of your assignment, followed by a list of the
references you use at the very end of the body of your text. You should use the
appropriate referencing system-Harvard referencing system.
3. You should cover all the topics in the
assessment requirements below, When doing your presentation, poster and writing
your answers.
Background Information for Learning
Outcome 1.
The aim of this assignment is to provide learners with the knowledge
and understanding of pertinent issues and factors, which prevent some
individuals from accessing health support. You will investigate a range of
influences on health and reasons for the varied success of health promotion
campaigns and strategies. Moreover, this assignment also requires you to
develop your understanding to the role of national and regional strategies and
professionals. You will need to develop your understanding around the theories
of Health Behaviour, models used in Health Promotion, and government strategies
to improve the health of individuals in society. You will have to develop your
knowledge and understanding around potential conflicts between local industry,
and health promotion campaigns are for example, anti-smoking campaigns and
parents employed within the tobacco industry. Your competency level will be
assessed on planning a Health Promotion Campaign for a target audience of
yours.
On completion
of this unit and assignment, you will have a clear understanding of:
- Understand the socio-economic influences on health (Learning
outcome 1)
- Understand models of
health promotion (Learning outcome 2)
- Understand factors which
influence health promotion (Learning outcome 3)
- Be able to plan a health
promotion campaign (Learning outcome 4)
Group
work (Formative Assessment)
This
group work requires you to gather baseline information about your local
community in order to identify needs, socio-economic factors influencing
health, inequalities, barriers to accessing health etc. Community profiling is
the art of collecting such baseline information about a community or place of
interest. In completing this task, you are required to work as a team. At the
end of this task, each group must produce their work in PowerPoint of not more
than 12 slides. A time slot of 15
minutes will be allocated to each group for a short audio-visual presentation
covering learning outcomes in LO1 (1.1, 1.2 & 1.3).
Note 1: This
is a group activity, each student must participate actively in completing the
PowerPoint presentation. From your group, you will be allocated a task for
which you must complete as part of own contribution towards the presentation.
As an individual, you must produce not more than 2 slides covering the given
assessment criteria, and this must be handed over to the group leader for final
presentation. You will be required to present your own slides and each member
of the group will submit the group PowerPoint (12 slides) individually.
Task 1-
Essay
You need to write an essay of approximately
1000 words covering entire LO1 (1.1, 1.2 & 1.3). (Opportunity to achieve M1
& D1). The essay needs to be based on baseline information that you have
gathered about your local community in order to identify needs, socio-economic
factors influencing health, inequalities, and barriers to accessing health as
discussed above.
PART 1: DELIVERABLES
Learning Outcomes
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Assessment requirements
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To achieve each outcome a learner must demonstrate the ability to:
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LO 1. Understand the socioeconomic influences on
health
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1.1 Explain the effects of
socioeconomic influences on health.
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1.2 Assess the relevance of
government sources in reporting on inequalities in health.
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1.3 Discuss reasons for barriers to accessing Healthcare
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Task 2- Essay
Background Information
Having been recently employed by a
G.P practice in the role of a smoking
cessation officer. You task is to reduce the number of patients
registered at the practice who smoke. Using knowledge from the lectures and
your reading say why this is an important target for the practice and which
model would you use to help smokers quit. Explain what your role would be in
this intervention relating to theory and discuss how you could help the
patients to become long term non-smokers (LO2.1, 2.2, 2.3) (M1, M3, & D1). Your essay should not be more than 1,200
words long.
DELIVERABLES
Task 3 – Essay
From the following health promotion topics, breastfeeding,
tackling Obesity, stopping smoking, increasing regular exercise etc. write an
essay covering any subject of your interest. Secondly, produce a health
promotion campaign poster, which is appropriate for your target audience,
partly covering LO 3.3 and 4.1 (opportunity to meet D2). Your report
should not be more than 1,300 words covering the points in LOs 3.1, 3.2, 3.3,
4.1 and 4.2 relating to your health promotion topic. You must cover the
learning outcomes 3 and 4 in this section. (Opportunity to achieve M2, and
D3)
DELIVERABLES
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LO 3. Understand factors which
influence health promotion
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3.1 Explain how health beliefs
relate to theories of health behavior.
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3.2 Discuss the possible
effects of potential conflicts with local industry on health promotion
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3.3 Explain the importance of
providing relevant health related information to the public
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LO 4. Be able to plan a health promotion campaign
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4.1 Plan a health promotion campaign to meet
specific objectives
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4.2 Explain how the health promotion campaign
supports health promotion strategies
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NOTE: The total word count for your written piece of work covering LO1, LO2s; LO3s and LO4s is approximately 3500.
Task1, 2 & 3 are to be
submitted together as one piece of written coursework through turnitin checking
against plagiarism. Your poster should be included in your appendix.
Assessment Criteria
Outcomes
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Assessment requirements
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To achieve each outcome a learner must demonstrate
the ability to:
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LO 1. Understand the socioeconomic influences on
health
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1.1 Explain the
effects of socioeconomic influences on health.
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1.2 Assess the
relevance of government sources in reporting on inequalities in health.
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1.3 Discuss reasons for barriers to accessing
Healthcare
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LO2
Understand models of health promotion
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2.1 Analyse the links between government
strategies and models of health promotion
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2.2
Explain the role of professionals in meeting government targets for health
promotion
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2.3
Discuss the role of routines in promoting healthy living
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LO 3. Understand factors which influence
health promotion
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3.1 Explain how
health beliefs relate to theories of health behaviour.
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3.2 Discuss the possible effects of potential conflicts
with local industry on health promotion
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3.3 Explain the importance of providing relevant
health related information to the public
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LO4.Be able to plan a health promotion
campaign
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4.1 Plan a health promotion campaign to meet
specific objectives
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4.2
Explain how the health promotion campaign supports health promotion
strategies
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HEALTH
PROMOTION
LECTURER'S NAME
STUDENT NAME
Table of Contents
Introduction ………………………………………………………………………….2
Task 1…………………………………………………………………………………….2
1.1 Explain the effects of socioeconomic influences on health………………………. 2
1.2 Assess the relevance of government sources in reporting on
inequalities in health……………………………….................................................................. 3
1.3 Discuss reasons for barriers to accessing Healthcare 4
2.1 Analyse the links between government strategies and models of health
promotion 4
2.2 Explain the role of professionals in meeting government targets for
health promotion 5
2.3 Discuss the role of routines in promoting healthy living 6
3.1 Explain how health beliefs relate to theories of health behaviour 6
3.2 Possible effects of potential conflicts with local industry on
health promotion 7
3.3 Importance of providing relevant health related information to the
public 8
4.1 Health promotion campaign 8
4.2 How the health promotion campaign supports health promotion
strategies 10
Conclusion 11
References 11
Introduction
The assignment will focus on the health care promotions in the health
care communities in the country. The assignment will include three main parts
which will elaborate on different aspects of health care promotions. In the
first part, the socio economic influences on child obesity in London Borough of
Newham will be identified. And then the relevance of government sources in
reporting health inequalities and barriers for accessing health care services
will be identified. The health models contribution in health promotion will be
identified and then the factors that influence on the health care promotions
will be identified. Finally a practical health care campaign will be created.
Task 1
1.1 Explain the effects of socioeconomic influences on health
Socio – economic factors have been described as the socio interactions
and economic related factors of a person or a community. The assignment has
selected to identify socio – economic factors in the London Borough of Newham
that impact on the child obesity. The following factors can be identified as
socio – economic factors,
1. Lack of physical
exercises
2. Consumption of high
caloric food
3. Lack of knowledge on
obesity and causes
4. Sleeping patterns
5. High consumption of
sugar
6. Food prices
7. Education
8. Income
9. Housing and homelessness
10. Life style choices
11. Economic recession
12. Access to health care facilities
According to JSNA (2015), due to lack of physical exercises has caused
the children in Newham to develop symptoms of obesity. Due to this, fat storage
in the human body has increased and caused the children in Newham to increase
their body fact percentage. This is associated with long studying hours and
less sleeping they get to receive as children. Due to heavy work in schools and
colleges, the time for a proper sleep has been reduced. Lack of sleep and
stress are factors that can cause increased fat storage and then leads to
obesity.
Another factor is the food patterns among children. Lots of children
like to eat fast food, high caloric food and food with higher amount of salts
and sugar. This has triggered the body fat storage among children and has
increased the obesity level. Since the fast food and high caloric foods are
cheaper than healthy food, children have eaten more unhealthy food that causes
higher fat storage in body.
1.2 Assess the relevance of government sources in reporting on inequalities
in health
There are several government sources which have designed to analyse and
report inequalities in health care community in the country. The Health and
Lifestyle Survey (HALS) is one the surveys conducted by the NHS UK. The HALS is
conducted with the support from local and national health services and from the
information gathered with the support of general practitioners. The HALS
collects data such as physical health, social care systems, life style
behaviours, mental health, physical measures and well-being of the service
users in the country. The inequalities in health care services are identified
in that (NHS, 2015).
The Acheson report which was headed by Donald Acheson was published in
year 1998 with a United Kingdom inquiry. The Acheson report has its full title
as Independent Inquiry in to Inequalities in Health Report (Government UK¸
2015). Like the black report that was published earlier, the Acheson report was
intended to identify and analyse the existing health disparities and how those
disparities relate to the social class of the community. After the findings of
the report were analysed, there were 39 policy suggestions in several areas
such as taxation, agriculture and health services to reduce the health care
disparities. The findings and suggestions given from the Acheson report were
helpful for creating the Green paper and the White paper in year 1998 and 1999
respectively.
1.3 Discuss reasons for barriers to accessing Healthcare
Several factors can be identified as the factors that act as barriers
for accessing health care services and receiving health care services for the
community members in London Borough of Newham. The barriers include factor such
as disabilities, time, income, employment, attitudes, language problems, culture,
religion and their mental capacity.
When people have disabilities, they will not be able to go to the health
care centres and if they are not able to get special transportation facilities,
it will be difficult for the disabled people to receive health care services
from a service centre.
People who are involved in working all day long and students who have so
much work will be busy during all the time of the day and therefore having less
time will be a barrier for them.
Due to language problems, communication with the service providers will
not be very effective and therefore language barriers can be a barrier for some
of the people.
The private health care services include obesity prevention programmes
or programmes for reducing obesity levels which can be costly for a person with
an average income. Therefore people or children from families with a lower
level of income have not been able to receive services from those service
organisations.
Another barrier that can be identified is the attitude and lack of
knowledge of the children and their parents about obesity and its consequences
(Butler and Gwenda, 2004). People with a lower level of education are not aware
of the negative outcomes that can be caused by obesity. And some people do not
have a positive attitude towards the health care services as they are unaware
of the theories behind health services. Therefore people avoid getting services
from health care organisation even when the services are provided free of
charge.
Transportation and other infrastructure related problems also act as
barriers for accessing health care services for children and their families
(Equality rights, 2015). Without special transportation services for disabled
people and when proper infrastructures such as lifts are not available for
service users, it will act as a barrier for accessing the health care services.
2.1 Analyse the links between government strategies and models of health
promotion
As the smoking cessation officer there are many strategies and actions
that have been taken by the government to reduce the smoking and prevent people
from being addicted to smoking. The strategies that have been taken are related
to different health models.
One of the strategies that can be identified is the legislation which as
banned smoking in public places. This regulation has been created with the
purpose of reducing bad influence on others for smoking (Naidoo and Wills,
2009). This strategy can be related to Caplan & Holland (1990) health model
which mentioned that there four perspectives of health approaches as the
traditional, humanist, radical humanistic, and radical structural perspectives.
The strategies that are related to legislation can be identified as a radical
structural perspective which is part of the Caplan & Holland (1990) model.
The legislation to ban public smoking can also be related to the Beattie
(1991) health model. According to the model, there are four approaches that can
be taken such as health persuasion by professional, legislative actions, personal
counselling and community development (NHS¸ 2015). The strategy can be
identified as a part of the legislative actions according to the Beattie
(1991).
The smokefree health campaign can be described as an approach that is
focused on providing health care related information for the community members
so that they are able to identify the risks that they are exposed by being a
smoker. This strategy can be related to Tannahill and Downie (1996) model of
health which describes that there are three spheres of health promotion as
health education, health protection and health prevention.
2.2 Explain the role of professionals in meeting government targets for
health promotion
The professionals in the health care setting includes health advisers,
practice nurses, general practitioners, dentists, midwives, nutritionists,
dieticians and other specialist doctors in certain areas. When the government
has taken approaches for preventing smoking, targets have been set and the
professionals in the health care sector are responsible for working towards
achieving those objectives.
The smoking cessation officer in the area is responsible for practising
the national smoke prevention programmes in the locality. The officer will be
organising the health care campaigns, makes sure that the regulations are
followed and people are approached from the health care programmes.
The health advisers and the doctors act as the resource persons for the smoking
cessation health care campaigns that are organised and arranged in the
community (Lishman¸ 2007). The health care advisers have the knowledge and
ability to conduct the health education programmes related to smoking cessation
in the area according to the Tannahill and Downie (1996) model of health.
Therefore their role will also be important for achieving the objectives.
The health care surveys and professional who are involved in the
research programmes also have their responsibilities for conducting the health
care surveys, analysing the records of smokers and smoking rates among
different communities and form the epidemiology. These contribute to analyse
the smoker rates and compare them in order to identify if the objectives have
been achieved or not.
The officers in the National Health Service also have their responsibilities
to design the health programmes which are related to smoking prevention and
allocate funds for the programmes (Payne¸ 2011). Their contribution is also
important for the programmes to be successful.
2.3 Discuss the role of routines in promoting healthy living
Promoting healthy living in with regards to smoking cessation can be
supported by healthy lifestyles and daily routine activities. For example, the
ways of food consumption, sleeping patterns, working hours, methods of spending
leisure time and other substance use can be some of the routine activities that
can impact on the healthy living of people.
When people eat lots of high caloric foods and food items that are high
in sugars and salts as a daily habit, the body fat storage increases and people
tend to develop symptoms of obesity. These also because the body store more fat
beneath the skin and around the internal organs which can lead to cause heart
problems and blood circulation blocks (Fitness blender¸ 2015). Therefore it is
important to limit consumption of junk food in order for the body to be
healthy.
Engaging in physical activities such as exercises can be identified as
another routine activity that can promote healthy living (Reamer, 2006).
Exercises help to regulate the blood circulation, decrease the stored fat in
body and also to refresh the body which can reduce the risk of heart problems,
diabetes, blood pressure etc. it also increase fitness of the body.
When these routine health activities are related to smoking cessation as
mentioned in the case study, smoking cessation can be supported by the routine
health activities of people that can be promoted in the community. When the
people are given motivation to stay from negatively impacting habits such as
smoking, the number of smokers will be reduced in the community. With routines
such as regular exercises, healthy eating and using other non-harmful methods
to spend the leisure time will help the smokers to not get involved in smoking.
3.1 Explain how health beliefs relate to theories of health behaviour
There are several health behaviour theories that can be used to describe
the health beliefs among people in a community. The health promotion topic of
smoking cessation has been selected as the topic for this part of the assignment.
Health beliefs can be found among people and communities. According to the
health model of behaviour, it has been identified that health beliefs among
people are based on central influences that exist for them in relation to
health (Barker, 2009). The targets and objectives that a person has will be
forming the central influences on that person. For an examples, as people are
aware that smoking and the bad impact of smoking, their objectives of being
healthy have not become inline to smoking. Therefore smoking has been
considered as a practice that impacts negatively on overall health.
The theory of reasoned actions can be identified as another health
model. According to the theory, people will follow some of the practices with
or without their consent and actual intention for that. For example a person
may cease smoking due to understanding the negative impacts (Pamela and David,
2009). The beliefs of health to avoid smoking have been formed due to the
reasons such as negative health impacts of smoking which has been proven.
According to the stage of change model, it is described that health
practices of people cannot be changed in an instance but with a series of
actions. And it is described when a person goes through the changes of certain
behaviour; beliefs related to that practice may change along with the stages of
change. For example when a person who beliefs smoking is not bad, will go
through the stages of change to stop the bad habit and then change his belief
towards smoking when he understands the medical base behind it (Butler and
Gwenda, 2004).
3.2 Possible effects of potential conflicts with local industry on
health promotion
When the possible conflicts that could arise within the local industries
and health promotion in the London Borough of Newham and also the other parts
of the country are considered, several conflicts can be identified.
The legislative actions such as banning smoking in public, banning the
advertisements and promotions of tobacco related products and also preventing
young people from buying tobacco related products are very effective methods of
limiting the smoking among community. Due to these, thousands of new smokers
can be avoided and people who are already smoking can be saved from their bad
habit. However, it becomes a conflict with the industries because these
promotions can cause the revenue generation of the large tobacco production
companies to be reduced. According to the statistics, tobacco companies pay a
large amount of money as tax for the government. 8 billion pounds are paid by
the cigarette and tobacco companies. The government has spent that money on
health care services in the country and other development activities. Therefore
losing that money will become a problem for the government to provide free health
care services and maintain the infrastructure development of the country
(Government UK¸ 2015). Therefore a major conflict within the industries,
governments and health care systems are arisen which are interconnected
together. Changing of the systems may lead to consequences that will be
negatively impacting on health and safety of the communities.
3.3 Importance of providing relevant health related information to the
public
Providing health care information for the public can bring many benefits
that are related to reducing the risk of disease levels in the community and
promote healthy living. One of the benefits is that the information distributed
among the people can increase the personal responsibility of people in
preventing diseases (Jon¸ 2003). For examples, when ceasing of smoking related
information such as how young children are impacted from passive smoke and how
non – smokers are impacted from smoking in indirect ways are educated to
smokers, they will be aware of the social responsibilities they hold as part of
the community and how they should act in a way that their responsibility for a
healthier society is covered by them.
Another benefit is that it will help to control communicable diseases.
There are many communicable diseases that are being found from time to time
such as Ebola, influenza etc. (Payne, 2011). When people are given information
on how these different communicable diseases are spread and how to be safe from
them, people will be able to take actions for safeguarding themselves and their
family members from the communicable diseases. Therefore the people in
communities can be made aware about the communicable disease that they are more
likely to be attacked from and the instructions on how to avoid those diseases.
this will help to reduce a large number of communicable diseases and it will
help to save lots of expenses for the health care services in the country.
4.1 Health promotion campaign
Assessment of needs –
The locality that has been selected for the health care campaign is
London Borough of Newham and the promotion campaign will have the objective of
reducing the number of smokers in the area and also to mainly avoid young
people being addicted to smoking and other tobacco related substance use.
Aims and Objectives
- Reduce the number of
smokers in the area with an educational approach
- Avoid young people from
being addicted to smoking
- Reduce/ prevent
pregnant mother’s from smoking
- Reduce smoking related
negative health problems in the community (such as heart diseases, high blood
pressure, bronchitis etc.)
- Increase health
education with regards to smoking and negative benefits of smoking
Time scale
- 3 months
Strategies to be taken in to actions
- Health education
programmes conducted in school, describing and educating the negative impacts
of smoking targeting young people in the area
- Resource persons will
be used to educate and conduct health related educational campaigns in the area
- Pregnant mothers will
be provided educational guidance in the maternity clinics on the health impacts
of smoking
- Health care campaign
posters and informative leaflets will be distributed among the people to
increase the participation for the health care programmes
- Health clinics will be
set up with introduction of the health care programmes such as “smokefree”
programme for reducing smoking rate among the community
- Change4Life programme
will be introduced in the community for the people who are smoking and if they
like to stop smoking.
Resources to be used
- Government regulations
and legislative practices
- Programmes like
Chage4Life, SmokeFree
- Knowledge from resource
from health care providers, nurses, doctors, health care advisers, social care
workers
- Places such as schools,
colleges, medical clinics, GP offices, counsellors
Evaluation of the campaign
- Comparing the smoking
rate in the area before and after the campaign will give a quantitative
measurement on how successful the educational campaign was
- The participation for
the health care campaign can be counted to get an idea of the success of the
plan
- Number of people who
have been able to quit smoking with the help of the programmes and educational
campaign
4.2 How the health promotion campaign supports health promotion
strategies
The health promotion strategies such as getting the involvement of the
health care professionals for supporting the campaign, using a project time,
having specific strategies and focusing on the health care practices of the
community when the campaign programmes are designed.
As mentioned in the plan, the health care campaign has been designed by
getting the assistance and the help of the health care professionals as the
resource persons of the campaign. Therefore the design of the campaign can be
identified have the strategic approaches.
And the campaign has provided the objectives of the programme and the
time frame that the programme will be operated for. Therefore the health care
campaign will be operated according to the time frame and also the strategic tactics
that will be used will be designed according to the needs of the objectives.
Therefore it can be concluded that the health campaign has the strategic
approach.
Conclusion
The socio economic effects of obesity among children in London Borough
of Newham have been identified and the government sources of reporting health
care inequalities were described. The barriers of accessing health care
services were analysed. The links between government strategies and the health
care models were identified. The professional roles in achieving the health
care goals were identified. The relation of health beliefs to theories of
health was identified. A health care campaign was designed to reduce the
smoking in London Borough of Newham. And how the health care campaign follows
the health care strategies was also identified.
References
Barker, R. (2009), Making Sense of Every Child Matters - multi
professional practice guidance (1st
ed.), Bristol, UK: Policy Press
Butler, I., and Gwenda, R. (2004), Social Work with Children and
Families: Getting into Practice (2nd
Ed.). London, England; New York, NY: Jessica Kingsley Publishers
CDC, (2015), Diabetes and tobacco, (online), available from: http://www.cdc.gov/tobacco/campaign/tips/diseases/diabetes.html,
[accessed on 05/02/2015]
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Ewles L and Simnett I (2003) Promoting Health: a practical guide 5th Ed
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Lishman, J. (2007), Handbook for practice learning in social work and
social care: knowledge and theory.
London: Jessica Kingsley
McQuail `D (2005), Mass Communication Theory, 5th Edition, Sage
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Naidoo J and Wills J. (2009), Foundations for Health promotion,
BailliereTindall, Elsevier
NHS, (2015), Health care statistics, (online), available from: http://www.ic.nhs.uk/statistics-and-data-collections,
[accessed on 20/02/2015]
Pamela, M., and David, W. (2009), First Health and Social Care (1st
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